Your end goal as a blogger or business owner is to create content that engages readers and helps you build a following that creates some type of income for you right?

Blogging can help you do that, but typing words on a page is only one part of a bigger strategy.

There are some tactics we’re going to talk about here that will help maximize the engagement of your website and blog posts.

The way you structure the content on your page or post can have a great impact on the “flow” of your content, and can dramatically improve usability for the reader.

What makes the perfect blog post?

Is it the content? Pictures? The words on the page?

How properly structure your blog posts

Tip 1: Be aware of long paragraphs

Long paragraphs can bore people into leaving your site. Remember, people have short attention spans when it comes to searching for stuff on the internet.

Be sure to break your paragraphs up into a several singular sentences. This will help “lead” people down the page with easy to digest, bite sized chunks of content.

Tip 2: Use captivating images

Images are good for drawing people into your content, and can really help describe a subject when words just aren’t enough.

It’s good to put an image right under or above your blog post’s main headlines. This will help draw the reader in quickly, and gives you a better chance of them staying on the page.

Tip 3: Use headings and text styles

If you read my post about bounce rate, you know that there are three main visitor behaviors that you need to account for on your site.

Divers, skimmers, and bouncers.

Using headings will help provide value to visitors who are just “skimming” the content on your site and help them understand what is on your page without having read every word.

But wait, don’t I want people to ready every word?

Of course, but realistically at the end of the day not every single visitor is going to do that no matter how well your site is designed, or how well your content is structured.

Using headings will provide some SEO value as well, as they will tell search engine spiders what is more important on your page.

It’s also good to use bold and italic styles to emphasize important or key points or words in your copy.

This can help give your words a voice, and can create some real emotion in the mind of the reader, and that is some good stuff if you can do that.

Tip 4: Using the “More” tag

The “more” tag is simply a page break that splits your blog post so that the reader has to click through to read the entire article.

This can help “tease” your content in some ways, and a strategically placed more tag can definitely improve the click through and thus the engagement on your blog because it forces the reader to take some kind of action.

Tip 5: Write good headlines for your articles and pages

This probably should have been Tip #1, but your headline is 90% of the reason someone will read your article, and 90% of the reason they won’t.

Make sure you spend some time on the headline because it can make or break the article.

A good headline is one that tells you what the content is about without revealing everything all at once. A good headline is also thought provoking, clever, and not too long.

Writing good headlines can be difficult sometimes, and I’ve found that writing the headline last can really help. Basically you write out the main content, and then write the headline at the very end to match the tone of your copy. I do this all the time, sometimes changing the headline 4 or 5 times before publishing the post.

Other times I can spit headlines out with ease, and when I’m in that groove, I’ll quickly log into my dashboard and save 3 or 4 headlines I have in my head as drafts for later curating.

Okay, well that’s all I have for now. Did I miss anything?

Published by Chris Langille

Hey I'm Chris, the creator of Structrd. We're on a mission to help business owners evolve with digital marketing services and coaching.

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