When SEO isn’t enough

During the course of the last several years, I’ve talked to hundreds of people who have websites, and almost inevitably during the course of those conversations SEO comes up. It’s a buzz word so popular that people throw it around without really understanding what it is.

You can learn more about how SEO works here but the point I want to make here is that sometimes, maybe many times, SEO isn’t enough. What many people fail to realize is that you can optimize title tags and meta descriptions until you’re blue in the face, but at the end of the day, you’re capped out by search volume.

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How to structure your blog posts for maximum user engagement

Your end goal as a blogger or business owner is to create content that engages readers and helps you build a following that creates some type of income for you right?

Blogging can help you do that, but typing words on a page is only one part of a bigger strategy.

There are some tactics we’re going to talk about here that will help maximize the engagement of your website and blog posts.

The way you structure the content on your page or post can have a great impact on the “flow” of your content, and can dramatically improve usability for the reader.

What makes the perfect blog post?

Is it the content? Pictures? The words on the page?

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What is bounce rate? The tale of three website visitors

If you’ve been hanging around long enough here you know how I feel about blogging, and how important blogging is for your business.

Blogging is a great way of engaging with folks, and maybe more importantly, blogging is also crucial for improving your website’s bounce rate.

Bounce rate you say? What is bounce rate?

Bounce rate is defined by Google as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

In layman’s terms, a high bounce rate means that visitors land on a page on your website and leave that same page, exiting your site, without ever visiting another page or post on your website.

As Avinash Kaushik defines it, “I came, I puked, I left”. More on that in a second.

A high bounce rate is a naughty naughty thing for your website, and for your business and bottom line.

There are multiple factors that impact your website’s bounce rate like usability and design. That’s right, your website’s design can have a huge impact on your bounce rate. That’s another post for another day though.

So, how does blogging improve your bounce rate?

First we need to discuss visitor behavior. There are three types of visitors that you need to account for, and design for, on your website.

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