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I’ve talked to dozens of business owners, big and small, and there is usually a common denominator among them — they all struggle with creating content for their website.

If I had $10 for every time I heard the excuse, “I don’t have time for all that”, I’d be a millionaire. A lot of people don’t want to create content, but in the same breath want to be on the first page of Google in search results.

You have to understand that the two go hand in hand.

You have to understand how Google and other search engines work.

With each new blog article, you are sending a signal to Google and other search engines that your website has new content, and that their search bots need to come index (store) it in search results.

If you don’t let Google know that you’re updating your website, they won’t pay any attention to you. Period.

This is because Google is constantly changing its search algorithm so that only updated, relevant information is being displayed in search results. Google (and other search engines like Bing and Yahoo) hates old, stagnant sites that just lay around on the internet collecting dust.

Unfortunately (or fortunately for you)  that’s 90% of all websites online right now.

If you don’t blog (and share your articles), people are only going to know about your website by word of mouth, or maybe the seldom Facebook post.

That’s not a terrible thing because word can travel fast, but what are you doing to make that word travel fast? If you’re not differentiating yourself from your competition, people won’t really remember you, so that word of mouth thing, yeah, about that.

It has a very short shelf life. It only works well if you just have a stronghold on your local market, and that’s not easy to do.

The whole point of having a website (in most cases) if you are a business owner or proprietor, is to get found in search results by people who don’t already know you, and make money from them.

Otherwise, why are you in business and why do you have a website? If you can continuously generate income from your existing clients, then it may not be a huge deal to have an online presence, however that’s simply not the case for most business owners.

What exactly is blogging?

Blogging is getting your thoughts, ideas, and expertise into writing, and putting it in front of as many people as possible so they can view you as an expert. Once your an expert, you gain trust. Once you gain trust, you make more money. It’s that simple.

Money follows trust.

Blogging in a nutshell, is another form of marketing for you and your business. The best part? It’s free. Yes, free marketing.

Who would ever turn that down?

Why you need to blog:

Having an awesome looking website and a ton of “likes” on Facebook is very important, don’t get me wrong, but if you don’t blog, you won’t get noticed by search engines and/or people who don’t already know you, and if you don’t get noticed by search engines, your competitors are going to be found before you are, which means guess what–you miss out on money.

Folks, this internet thing—it ain’t a fad. It makes online entrepreneurs hundreds of thousands of dollars. I personally know a few. How? Because they get a ton of traffic from blogging.

Companies that blog get on average 67% more leads from their website than those who don’t. That is absolutely huge!

What do I blog about?

There are a lot of things to blog about. It does take some planning, but there are probably a dozen or so ideas right under your nose that your just not thinking about.

Here are a few suggestions about what to blog about on your website:

Products & Services relating to your industry or business

Are you a tattoo artist? Did a new tattoo gun hit the market that makes tattoos more comfortable? Is there a new technique you learned about?  What about if you’re a property manager? Is there a new service you’re offering that you want people to know about?

Community news

I big part of getting found online is through local search. Let people know about what’s going on in your community. Did a new coffee shop just open up next to your shop? Is there construction going on near or around your business that could prevent people from getting there easily?

Awards or Competitions

Did you win an award in something relating to your field? Hell, even if it’s not something relating to your field.

How To’s

How to articles are always very popular, and they are huge in search engines. So for the tattoo artist who just gave someone some fresh ink, you could write an article about “How To Properly Care for Your New Tattoo”

News Going on at Your Company

Just hire a new employee? Why not give them a shout out on your website? Just renovate your waiting room or moving to a new location. Blog about it.

These might not be the very best examples, but you get the point. Just blog–if for no other reason to get those search bots crawling your site.

Understand that you don’t have to write articles every day. If you can publish one article per month, that is in-depth, and answers questions people have, it will go a long way in terms of SEO and building trust with visitors and referrals who visit your site.

The power of the written word is well, powerful.

Btw, you’ll never ever ever ever ever ever ever be on the front page of Google if you don’t create content. It’s just the way it is.

So, are you blogging? Drop me a comment below and let me know what’s working for you and what’s not.

Published by Chris Langille

Hey I'm Chris, the creator of Structrd. We're on a mission to help business owners evolve with digital marketing services and coaching.

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