Have you ever worked with a tough client?

When working on projects with clients it’s expected that different people are going to have different tastes and styles.

There’s nothing wrong with that, and frankly it’s going to happen every single time, but, there’s one important thing that clients must remember.

I’ve worked with upwards of 60+ clients over the past few years, and I would say at least 25% of them think they know more about design than I do.

They think they know what looks good — what works and what converts.

I can think of a few people right off the top of my head who wanted me to design them a 1998 website.

The problem is, it’s 2016.

I don’t do that no matter how much you pay me, but that’s another story for another day.

There’s something very important that every business owner needs to remember when they are branding themselves online.

It’s not necessarily about what you think looks good. You being the business owner.

It doesn’t even necessarily matter what I think looks good as your website designer.

It’s about what your target customer thinks looks good

Know who your end user is

First you have to know exactly who your target customer is though right?

In order to solve their problems and appeal to them, you need to know who they are.

That’s priority number one no matter what line of business you’re in.

A message to business owners and clients

Without you, people like me don’t have a job. My advice here though is simple — keep that in mind the next time you work with a designer remember that that’s what they do for a living — design things.

Sometimes you have to step back and let people do their jobs.

As a client, sometimes it’s hard to take constructive criticism especially when you have an idea in your head that you really want to run with.

The design process must not be one-sided though, and you’d be surprised what can come out of a productive consultation with a seasoned designer.

Published by Chris Langille

Hey I'm Chris, the creator of Structrd. We're on a mission to help business owners evolve with digital marketing services and coaching.

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